June 27, 2019
Hiring 07 December 2018
5 Reasons Why Video Interviews Should be Part of Your HR Strategy
Donna Moores

With the speed of technological change taking place nowadays, businesses are increasingly turning an eye towards new digital tactics and tools that will bring incomparable benefits and often, reduce costs. In order to stay competitive, an active presence and adequate use of the digital world is essential to any business, from large corporate giants to niche businesses such as Handmade Writing

In recent years we’ve seen the evolution of trends such as content creation and sharing, social network presence, artificial intelligence, interconnected data management platforms. What’s more interesting, however, is that the part video has in our daily lives has also changed drastically.

An increasing number of platforms now support and stimulate video as a dominant form of content sharing, communicating, learning, and more. Research shows that 63% of businesses use video in 2018 for marketing purposes. Consumers are also keen on the trend, as 79% would prefer watching a video about a product instead of reading about it.

Video has also penetrated and shaped a new future for the HR industry, opening up new opportunities for recruiters to assess and interview candidates. 


Video and HR

The world of human resource is also undergoing a stage of evolution, thanks to the available technology that surrounds us. The use of digital tools is increasingly entering the process of sourcing and interviewing potential candidates for a job position. 

Recruiters are more active than ever before on social media channels in search for suitable candidates and the use of mobile apps and artificial intelligence is also trending in the sector, as alternative methods of gathering candidate information and making the HR process less time-consuming and expensive. 

The use of video has allowed HR to present a position on popular channels like YouTube, attract candidates from social media networks like Instagram or Facebook, and linking them to business or career websites. However, one of the most interesting methods that have successfully penetrated HR practices is the use of video for interviewing candidates.


Changing the Way Recruiters Interview Candidates

To stay innovative, competitive, and even interesting for the market and new candidates, recruiters are now changing the way interviews are carried. The change is a reflection of a technologically advanced new age of potential employees, with an increasingly digital mindset. 

Until now, the standard interview process would include submitting an application, receiving a telephone call or having a telephone interview, getting an invitation for an office interview if successful, and potentially go through a set of tests with a group of candidates to help recruiters filter out the best candidates. Technology has brought a whole new phase of interviewing, using video.Video interviewing is extremely popular for remote positions, but is also successfully integrated into the initial stages of interviewing for a standard, office-based job. It can be segmented down into live video interviewing or asynchronous, or pre-recorded video interviewing. Both methods hold their individual pros and cons and give back to the interviewer a certain set of points to review. 


Live Video Interviewing vs. Asynchronous Video Interviewing

While live videos allow the recruiter to interact with the candidate in real-time, requiring an immediate response from the candidate, asynchronous videos provide the recruiter with a recording of the candidate’s responses.

The main benefits of live video interviewing are:

  • Two-way communication 

  • Real-time responses required

  • Helps the recruiter see the candidate’s behavior and body language

However, scheduling a live video interview does require taking away a certain part of the day to complete the video and it is likely to take longer to finish.

The main benefits of asynchronous video interviewing are:

  • Recordings save time

  • A more convenient method, both for the recruiter and the candidate

  • Flexibility to review the videos at any time and place


5 Reasons to Include Video Interviews in Your HR Strategy

Experts in the field have already stated their positive feedback on implementing video interviews as part of the HR strategy. GetVoip shared a few interview tips from HR experts and revealed that the majority of recruiters believe video interviews are a plus, both for the candidate and the recruiter.

We will look at five reasons to include this method in your HR strategy and will also share a few tips with the intention of making video interviews a success for you as a recruiter!

1. Saving Money

The topic of cost savings is tempting to any organization, regardless of its size and popularity. Including video interviews in your HR strategy will certainly bring down the costs associated with meeting a candidate for a face-to-face conversation, especially if the position you are trying to fill is niche and you are interviewing individuals from different parts of the world. It will also allow you to screen a wider range of individuals without the worry of budgets. Filling an executive position, for example, would sometimes require the company to cover the full expenses of travel and accommodation for a candidate who seems like the perfect fit from his Resume and application. However, failure to have a conversation with the candidate in a format revealing his communication method and body language can result in disappointments. 

Tip: Remember that video interviews should be shorter than face-to-face interviews. Carefully follow the time spent with a candidate and make sure to end the interview when necessary.

Tip: Avoid running through a set of previously noted down questions. The technology gives the conversational rhythm of a phone call, combined with the ability to read the candidate’s facial expressions. Make the most of video interviews by truly engaging with the individual.

2. Saving on Other Resources

The preparation of the interviewing process is extremely complex and requires strategic planning beforehand. Arranging a video interview will eliminate the risk of having one of your top skilled HR people spend the day with a candidate that is not qualified for the position. 

Especially in the first stages of interviewing, the video format will save you not only money but time and the inconvenience of freeing up a certain amount of hours for the wrong candidate.  Furthermore, video interviews are extremely convenient for both the candidate and the interviewer as they are free for both, require no travel, and can be completed in a place comfortable for both sides.

Tip: It is advisable to have a backup plan if the video interview fails, due to an internet connection disruption, for example. Exchange contact details with the candidate and ask if it is convenient for you to call their phone number if the interview is disrupted.

Tip: While on the interview, make notes of the facial expressions, body language, and any other factors you notice. Treat it like a normal face-to-face interview.

3. Avoid Getting Tricked

Experienced recruiters are likely to have seen cases in which an application seems perfect, the candidate has passed all the tests, but when it comes to an actual conversation, everything fails. Candidates nowadays have access to a number of platforms or professionals who provide help with creating the perfect resume to please recruiters. 

Conducting a video interview with your candidates will reveal the truth behind the person’s qualification and experience, truly showing you whether they are right for the position. 

Tip: Ask questions that they have previously answered in the application to establish whether they’ve received help or they have provided their own answers.

Tip: Observe how quickly they adapt to the interviewing platform that you are using. Do they easily understand technology or are they struggling to use their laptop or mobile?

4. Revealing Personality

Video interviews are likely to pull out the true personality of a candidate better than an office environment would. Because the interview can be held at a place, where the candidate feels comfortable, like their home, for example, there is a higher chance of them acting in a more laid-back and natural way. This will easily allow the interviewer to understand better the personality of the candidate and uncover any traits that may not be visible in a face-to-face interview in the office. 

Tip: Consider how much effort the candidate has put in their appearance and presentation and look for body language signs.

Tip: Check how the candidate reacts to jokes or a more friendly approach to the conversation. This will stimulate their natural behavior. 

5. Appealing to the New Generation

If the job position you are interviewing for needs a younger and modern individual, it is likely that they will truly appreciate the option of video interviewing. The newer generation lives and breathes technology and providing it to them will truly make you attractive and appealing as a place to develop a career.

Attracting young and innovation-driven individuals to work for your organization will surely help you grow and evolve with the coming trends of the future, making you more competitive and profitable!

Tip: Choose the right platform for your video interview. There are a number of budget interview partners such as HireVue or Take the Interview.

Tip: There are other useful, no budget alternatives, such as Skype, Go to Meetings, Google Hangouts, or even Facetime. 

If your objective is to stay competitive and incorporate all the cool and efficient trends of the HR industry nowadays,  you will certainly want to try video interviewing as an essential part of your HR strategy for the future.


Donna Moores is a successful content writer and CMO at Handmade Writing. Due to her outstanding marketing experience within the biggest industries, Donna helps other businesses with content writing and proofreading. One of her current projects is an American website called WritingsGuru , which provides readers with useful tips on how to develop writing skills. You may reach out to Donna on Twitter or LinkedIn.